Laundry-Fabric Care Packaging

Some thirty years ago, textile care was solely packaged in powder in barrels then, became liquid in bottles.

Later, it was broken down into blocks, concentrated powder, concentrated liquid, capsules ... and specialized detergents came on the market with countless variations in terms of perfumes.

This hyper-segmentation has resulted in completely different visual representations especially in terms of labeling with the massive use of sleeves.

Container and cap shapes are also changing and reinforce the brand identity, particularly with private brands that need to differentiate from distributors that are focusing on price with inexpensive chemical formulas.